hard sell
hard sell
English Definitions:
hard sell (noun)
forceful and insistent advertising
hard sell (Noun)
A sales technique of pressuring the potential buyer to agree to a purchase.
hard sell (Noun)
A sales transaction which is challenging for the sales person to make; any act or object of persuasion which is challenging.
Hard sell
In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message. This approach works in opposition to a soft sell. Theorists have examined the value of repetition for hard sell versus soft sell messages to determine their relative efficacy. Kardes concludes that a soft sell with an inferred conclusion, rather than an overt hard sell, can often be more persuasive.
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"hard sell." Kamus.net. STANDS4 LLC, 2024. Web. 19 Apr. 2024. <https://www.kamus.net/english/hard+sell>.
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