loss leader
loss leader
English Definitions:
drawing card, loss leader, leader (noun)
a featured article of merchandise sold at a loss in order to draw customers
loss leader (Noun)
An item that is sold at or below cost in an effort to stimulate other profitable sales.
Loss leader
A loss leader, or simply a leader, is a product sold at a low price, at or below its market cost to stimulate other sales of more profitable goods or services. Using a loss leader, often a very popular good or service, is a type of sales promotion—a marketing strategy that focuses on pricing strategy. Sometimes "leader" is used as a related term and can mean any popular article, i.e., one sold at a normal price.
loss leader
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"loss leader." Kamus.net. STANDS4 LLC, 2024. Web. 23 Apr. 2024. <https://www.kamus.net/english/loss+leader>.
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