bait, come-on, hook, lure, sweetener (noun)

anything that serves as an enticement

bait, decoy, lure (verb)

something used to lure fish or other animals into danger so they can be trapped or killed

tease, razz, rag, cod, tantalize, tantalise, bait, taunt, twit, rally, ride (verb)

harass with persistent criticism or carping

"The children teased the new teacher"; "Don't ride me so hard over my failure"; "His fellow workers razzed him when he wore a jacket and tie"

bait (verb)

lure, entice, or entrap with bait

bait (verb)

attack with dogs or set dogs upon

Bait

Bait is any substance used to attract prey, e.g. in a mousetrap.