gimmickˈgɪm ɪk
gimmick (v)
- present
- gimmicks
- past
- gimmicked
- past participle
- gimmicked
- present participle
- gimmicking
gimmick (n)
- plural
- gimmicks
English Definitions:
catch, gimmick (noun)
a drawback or difficulty that is not readily evident
"it sounds good but what's the catch?"
doodad, doohickey, doojigger, gimmick, gizmo, gismo, gubbins, thingamabob, thingumabob, thingmabob, thingamajig, thingumajig, thingmajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget (noun)
something unspecified whose name is either forgotten or not known
"she eased the ball-shaped doodad back into its socket"; "there may be some great new gizmo around the corner that you will want to use"
device, gimmick, twist (noun)
any clever maneuver
"he would stoop to any device to win a point"; "it was a great sales gimmick"; "a cheap promotions gimmick for greedy businessmen"
gimmick (Noun)
A trick or device used to reach some end.
gimmick (Noun)
A clever ploy or strategy.
gimmick (Verb)
To rig or set up with a trick or device.
Gimmick
In marketing language, a gimmick is a unique or quirky special feature that makes something "stand out" from its contemporaries. However, the special feature is typically thought to be of little relevance or use. Thus, a gimmick is a special feature for the sake of having a special feature. It began, however, as a slang term for something that a con artist or magician had his assistant manipulate to make appearances different from reality. Such things as the manipulating of a gaming wheel led to the idea of a "gimmick" being used. Musicians often use gimmicks such as Slash's top hat, Angus Young's schoolboy uniform and Deadmau5's mouse helmet In marketing, product gimmicks are sometimes considered mere novelties, and not really that relevant to the product's functioning, sometimes even earning negative connotations. However, some seemingly trivial gimmicks of the past have evolved into useful, permanent features. According to the OED, the word is first attested in 1926, defined in the Wise-Crack Dictionary by Main and Grant as "a device used for making a fair game crooked". Finding a successful gimmick for an otherwise mundane product is often an important part of the marketing process. For example, toothbrushes are often given various gimmicks, such as bright colors, easy-grip handles, or color-changing bristles so they appear more exciting to consumers. This is often done when trying to appeal to children or excitable adults, who often get more excited about the gimmick than the product. Electronic toys and hand-held devices are often appealing because of a gimmick that they offer.
Gimmick
A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors. Product gimmicks are sometimes considered mere novelties, and tangential to the product's functioning. Gimmicks are occasionally viewed negatively, but some seemingly trivial gimmicks of the past have evolved into useful, permanent features. The term is also sometimes used to describe unusual features or playstyles in video games, usually if they are unnecessary or obnoxious.
Citation
Use the citation below to add this dictionary page to your bibliography:
Style:MLAChicagoAPA
"gimmick." Kamus.net. STANDS4 LLC, 2024. Web. 23 Apr. 2024. <https://www.kamus.net/english/gimmick>.
Discuss this bahasa indonesia gimmick translation with the community:
Report Comment
We're doing our best to make sure our content is useful, accurate and safe.
If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly.
Attachment
You need to be logged in to favorite.
Log In