lure, enticement, come-on (noun)

qualities that attract by seeming to promise some kind of reward

bait, come-on, hook, lure, sweetener (noun)

anything that serves as an enticement

bait, decoy, lure (verb)

something used to lure fish or other animals into danger so they can be trapped or killed

entice, lure, tempt (verb)

provoke someone to do something through (often false or exaggerated) promises or persuasion

"He lured me into temptation"

lure (Noun)

Something that tempts or attracts, especially one with a promise of reward or pleasure.

lure (Noun)

An artificial bait attached to a fishing line to attract fish.

lure (Noun)

A bunch of feathers attached to a line, used in falconry to recall the hawk.

lure (Verb)

To attract by temptation etc.; to entice.

lure (Verb)

To recall a hawk with a lure.

Lure

Lure is an American Thoroughbred racehorse. Bred and owned by Claiborne Farm in Paris, Kentucky, he is a son of the leading stallion Danzig, who in turn was sired by Hall of Famer and prominent sire Northern Dancer. He was out of the mare Endear by another Hall of Famer, Alydar. Trained by Shug McGaughey, Lure is best known as the turf racing specialist who won back-to-back runnings of the Breeders' Cup Mile. After winning three graded stakes races in 1994, Lure returned to again compete in the Breeders' Cup Mile but finished ninth. He was then retired to stand at stud at Claiborne Farm and in 2004 was pensioned due to poor fertility.