shillʃɪl
English Definitions:
shill (verb)
a decoy who acts as an enthusiastic customer in order to stimulate the participation of others
shill (verb)
act as a shill
"The shill bid for the expensive carpet during the auction in order to drive the price up"
shill (Noun)
A person paid to endorse a product favourably, while pretending to be impartial.
shill (Noun)
An accomplice at a confidence trick during an auction or gambling game.
shill (Verb)
To promote or endorse in return for payment, especially dishonestly.
shill (Verb)
To put under cover; to sheal.
Shill
A shill, also called a plant or a stooge, is a person who publicly helps a person or organization without disclosing that they have a close relationship with the person or organization. "Shill" typically refers to someone who purposely gives onlookers the impression that they are an enthusiastic independent customer of a seller for whom they are secretly working. The person or group who hires the shill is using crowd psychology to encourage other onlookers or audience members to purchase the goods or services. Shills are often employed by professional marketing campaigns. "Plant" and "stooge" more commonly refer to any person who is secretly in league with another person or organization while pretending to be neutral or actually a part of the organization he is planted in, such as a magician's audience, a political party, or an intelligence organization. Shilling is illegal in many circumstances and in many jurisdictions because of the potential for fraud and damage, however if a shill does not place uninformed parties at a risk of loss, but merely generates "buzz," the shill's actions may be legal. For example, a person planted in an audience to laugh and applaud when desired, or to participate in on-stage activities as a "random member of the audience," is a type of legal shill.
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"shill." Kamus.net. STANDS4 LLC, 2024. Web. 19 Apr. 2024. <https://www.kamus.net/english/shill>.
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