brandbrænd
English Definitions:
trade name, brand name, brand, marque (noun)
a name given to a product or service
brand, make (noun)
a recognizable kind
"there's a new brand of hero in the movies now"; "what make of car is that?"
brand (noun)
identification mark on skin, made by burning
brand, firebrand (noun)
a piece of wood that has been burned or is burning
mark, stigma, brand, stain (noun)
a symbol of disgrace or infamy
"And the Lord set a mark upon Cain"--Genesis
sword, blade, brand, steel (verb)
a cutting or thrusting weapon that has a long metal blade and a hilt with a hand guard
brand (verb)
burn with a branding iron to indicate ownership; of animals
stigmatize, stigmatise, brand, denounce, mark (verb)
to accuse or condemn or openly or formally or brand as disgraceful
"He denounced the government action"; "She was stigmatized by society because she had a child out of wedlock"
brand, trademark, brandmark (verb)
mark with a brand or trademark
"when this product is not branded it sells for a lower price"
post, brand (verb)
mark or expose as infamous
"She was branded a loose woman"
brand (Noun)
A piece of wood red-hot, or still burning, from the fire.
brand (Noun)
A sword.
brand (Noun)
A mark of ownership made by burning, e.g. on cattle.
brand (Noun)
A branding iron.
brand (Noun)
A name, symbol, logo, or other item used to distinguish a product, service, or it provider.
brand (Noun)
A specific product, service, or provider so distinguished.
brand (Noun)
Any specific type or variety of something; a distinct style, manner.
brand (Noun)
The reputation among some population of an organization, of the products sold under a particular brand name, or of a person.
brand (Verb)
To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound.
brand (Verb)
To mark (especially cattle) with a brand as proof of ownership.
brand (Verb)
To make an indelible impression on the memory or senses.
brand (Verb)
To stigmatize, label (someone).
brand (Verb)
To associate a product or service with a trademark or other name and related images.
brand (Adjective)
Associated with a particular product, service, or company.
Brand
Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp, and was subsequently used in business, marketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company. A brand is often the most valuable asset of a Corporation. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word "brand" is often used as a metonym, referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands. The practice of branding is thought to have begun with the ancient Egyptians who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics and fish sauce. Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, and therefore branding is one of a few remaining forms of product differentiation.Brand equity is the measurable totality of a brand's worth and is validated by assessing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is a marketing technique to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits. When a customer is familiar with a brand, or favours it incomparably to its competitors, this is when a corporation has reached a high level of brand equity. Special accounting standards have been devised to assess brand equity. In accounting, a brand defined as an intangible asset, is often the most valuable asset on a corporation’s balance sheet. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a monetary value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value. Although only acquired brands appear on a company's balance sheet, the notion of putting a value on a brand forces marketing leaders to be focused on long term stewardship of the brand and managing for value. The word ‘brand’ is often used as a metonym referring to the company that is strongly identified with a brand. Marque or make are often used to denote a brand of motor vehicle, which may be distinguished from a car model. A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity.
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"brand." Kamus.net. STANDS4 LLC, 2024. Web. 20 Apr. 2024. <https://www.kamus.net/english/brand>.
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