brochurebroʊˈʃʊər, -ˈʃɜr
brochure (n)
- plural
- brochures
English Definitions:
booklet, brochure, folder, leaflet, pamphlet (noun)
a small book usually having a paper cover
brochure (Noun)
A booklet of printed informational matter, like a pamphlet, often for promotional purposes.
Brochure
A brochure is a leaflet. Brochures are advertising pieces mainly used to introduce a company or organization, and inform about products and/or services to a target audience. Brochures are distributed by mail, handed personally or placed in brochure racks.They are usually present near tourist attractions and hotels. The most common types of single-sheet brochures are the bi-fold and the tri-fold. A bi-fold brochure results in four panels, while a tri-fold results in six panels. Other folder arrangements are possible: the accordion or "Z-fold" method, the "C-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels. When two card fascia are affixed to the outer panels of the z-folded brochure, it is commonly known as a "Z-card". Booklet brochures are made of multiple sheets most often saddle stitched or "perfect bound" like a paperback book, and result in eight panels or more. Brochures are often printed using four color process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of brochures on a computer printer or on a digital printer, but offset printing turns out higher quantities for less cost.
Brochure
A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. A brochure is a corporate marketing instrument to promote a product or service. It is a tool used to circulate information about the product or service. A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects there are different types of brochures: Gate Fold Brochures, Trifold Brochures, and Z-Fold Brochures. Brochures are distributed in many ways: as newspaper inserts, handed out personally, by mail, or placed in brochure racks in high-traffic locations, especially in tourist precincts. They may be considered grey literature. A brochure is usually folded and only includes promotional summary information.
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"brochure." Kamus.net. STANDS4 LLC, 2024. Web. 13 Sep. 2024. <https://www.kamus.net/english/brochure>.
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